{"id":99247,"date":"2025-11-11T12:18:21","date_gmt":"2025-11-11T11:18:21","guid":{"rendered":"https:\/\/www.upjs.sk\/aktuality\/doktorandi-sa-naucili-budovat-svoju-osobnu-znacku\/"},"modified":"2025-12-02T10:00:23","modified_gmt":"2025-12-02T09:00:23","slug":"personal-brand-workshop-for-phd-students","status":"publish","type":"cpt_aktuality","link":"https:\/\/www.upjs.sk\/en\/actualities\/personal-brand-workshop-for-phd-students\/","title":{"rendered":"Personal brand workshop for PhD students"},"content":{"rendered":"\n<p>Pavol Jozef \u0160af\u00e1rik University in Ko\u0161ice, in cooperation with the UPJ\u0160 University Counselling Centre and the SAIA organization, prepared an interactive workshop titled <strong>&#8220;Build Your Professional Identity as a Researcher.&#8221;<\/strong> The event for doctoral students took place on Wednesday, <strong>November 12, 2025, in the Minerva building from 10 a.m. to 1 p.m. <\/strong>The attendees were welcomed by <strong>Mgr. Veronika Zibrinyiov\u00e1, PhD.<\/strong>, UNIPOC Director, and <strong>Ing. Krist\u00edna \u0160olt\u00fdsov\u00e1<\/strong>, SAIA Regional Coordinator. The workshop was led by <strong>Mat\u00fa\u0161 Draganovsk\u00fd<\/strong> from SUVKO Coaching.<\/p>\n\n\n<style>.kb-row-layout-id99247_939704-2f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id99247_939704-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id99247_939704-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id99247_939704-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id99247_939704-2f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id99247_939704-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id99247_939704-2f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column99247_e005d5-47 > .kt-inside-inner-col,.kadence-column99247_e005d5-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column99247_e005d5-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column99247_e005d5-47 > .kt-inside-inner-col{flex-direction:column;}.kadence-column99247_e005d5-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column99247_e005d5-47 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column99247_e005d5-47{position:relative;}@media all and (max-width: 1024px){.kadence-column99247_e005d5-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column99247_e005d5-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column99247_e005d5-47\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_0998-kopie.jpg\" alt=\"\" class=\"wp-image-98305\" style=\"width:500px\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column99247_12874a-b0 > .kt-inside-inner-col,.kadence-column99247_12874a-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column99247_12874a-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column99247_12874a-b0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column99247_12874a-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column99247_12874a-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column99247_12874a-b0{position:relative;}@media all and (max-width: 1024px){.kadence-column99247_12874a-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column99247_12874a-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column99247_12874a-b0\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_0998-kopie-2.jpg\" alt=\"\" class=\"wp-image-98320\" style=\"width:500px\" srcset=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_0998-kopie-2.jpg 640w, https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_0998-kopie-2-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Personal branding is not just for influencers or entrepreneurs. Our doctoral students also have their own personal brand. Some build it consciously, others perhaps unconsciously. Their brand is created by how they are perceived by those around them, their reliability, curiosity, and the way they present themselves in their academic and professional environment. During the workshop, they learned that <strong>building a personal brand is a real skill<\/strong>, not just a marketing trick. They discovered how their daily decisions, communication style, and cooperation with others influence how others perceive their expertise and credibility. <strong>Reputation and credibility<\/strong> are often as important, if not more so, than research results.<\/p>\n\n\n<style>.kb-row-layout-id99247_e1d007-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id99247_e1d007-87 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id99247_e1d007-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id99247_e1d007-87 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id99247_e1d007-87 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id99247_e1d007-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id99247_e1d007-87 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column99247_0452c2-b1 > .kt-inside-inner-col,.kadence-column99247_0452c2-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column99247_0452c2-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column99247_0452c2-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column99247_0452c2-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column99247_0452c2-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column99247_0452c2-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column99247_0452c2-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column99247_0452c2-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column99247_0452c2-b1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_1044-kopie.jpg\" alt=\"\" class=\"wp-image-98311\" style=\"width:500px\" srcset=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_1044-kopie.jpg 640w, https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_1044-kopie-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column99247_cf3df6-07 > .kt-inside-inner-col,.kadence-column99247_cf3df6-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column99247_cf3df6-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column99247_cf3df6-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column99247_cf3df6-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column99247_cf3df6-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column99247_cf3df6-07{position:relative;}@media all and (max-width: 1024px){.kadence-column99247_cf3df6-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column99247_cf3df6-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column99247_cf3df6-07\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"422\" src=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_1056-kopie.jpg\" alt=\"\" class=\"wp-image-98314\" style=\"width:500px\" srcset=\"https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_1056-kopie.jpg 640w, https:\/\/www.upjs.sk\/app\/uploads\/2025\/11\/IMG_1056-kopie-300x198.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>The aim of the workshop was to give doctoral students a clear understanding of what makes up their <strong>personal brand\u2014their values, strengths, and behaviour<\/strong>. They were also informed about practical tools that will help them confidently communicate their expertise both online and offline. For their research and reputation to grow together, it is <strong>necessary to effectively plan<\/strong> trust and visibility. As future researchers and leaders, they will need this.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pavol Jozef \u0160af\u00e1rik University in Ko\u0161ice, in cooperation with the UPJ\u0160 University Counselling Centre and the SAIA organization, prepared an interactive workshop titled &#8220;Build Your Professional Identity as a Researcher.&#8221; The event for doctoral students took place on Wednesday, November 12, 2025, in the Minerva building from 10 a.m. to 1 p.m. The attendees were &hellip; <a href=\"https:\/\/www.upjs.sk\/en\/actualities\/personal-brand-workshop-for-phd-students\/\">Continued<\/a><\/p>\n","protected":false},"author":99,"featured_media":98321,"template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[],"tags":[],"tax_aktuality":[778,42],"class_list":["post-99247","cpt_aktuality","type-cpt_aktuality","status-publish","has-post-thumbnail","hentry","tax_aktuality-778","tax_aktuality-news-events"],"acf":{"acf_link_na_externy_obsah":"","poradie_clanku":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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