{"id":12518,"date":"2022-09-14T20:03:00","date_gmt":"2022-09-14T20:03:00","guid":{"rendered":"https:\/\/www.upjs.sk\/filozoficka-fakulta\/zo-zivota-upjs\/univerzal-modernizacia\/"},"modified":"2022-10-28T06:04:03","modified_gmt":"2022-10-28T06:04:03","slug":"univerzal-modernizacia","status":"publish","type":"cpt_zo-zivota-upjs","link":"https:\/\/www.upjs.sk\/filozoficka-fakulta\/upjs-life\/univerzal-modernizacia\/","title":{"rendered":"MODERNIZ\u00c1CIA VIZU\u00c1LNEJ IDENTITY UNIVERZ\u00c1LU"},"content":{"rendered":"<p style=\"text-align:justify\">\u010casopis \u0161tudentov Filozofickej fakulty UPJ\u0160 v Ko\u0161iciach men\u00ed svoju podobu.<\/p>\n<p style=\"text-align:justify\">Grafick\u00e9 rie\u0161enie <em>Univerz\u00e1lu<\/em> nebolo nikdy v\u00fdslovne nefunk\u010dn\u00e9. Po 13 rokoch trad\u00edcie v\u0161ak nastal \u010das na z\u00e1sah, ktor\u00fd by na\u0161e periodikum dok\u00e1zal ozvl\u00e1\u0161tni\u0165. Predsa len, \u00faprava grafiky v prospech moderniz\u00e1cie imid\u017eu sa dotkla aj viacer\u00fdch etablovan\u00fdch mien, ktor\u00fdm by ignorancia tejto tendencie, ur\u010dite, neubrala na popularite.<br \/>\nPri tvorbe nov\u00e9ho symbolu mi z\u00e1le\u017ealo na zachovan\u00ed prvkov, ktor\u00e9 boli signifikantn\u00e9 pre p\u00f4vodn\u00e9 logo \u2013 absencia no\u017ei\u010diek pri p\u00edsmen\u00e1ch U a N \u010di krivkou vytvoren\u00e9 R. Nazd\u00e1val som sa, \u017ee n\u00e1jdenie fontu, ktor\u00fd by sp\u013a\u0148al dan\u00e9 krit\u00e9ri\u00e1, mi zaberie, prinajhor\u0161om, 10 min\u00fat. Po troch d\u0148och lamentovania a desiatkach (v kone\u010dnom d\u00f4sledku ne\u00faspe\u0161n\u00fdch) pokusov, som sa prich\u00fdlil k p\u00edsmu <em>Publica play<\/em>, ktor\u00e9 spomedzi ostatn\u00fdch kandid\u00e1tov disponovalo n\u00e1dychom hravej bauhausovej estetiky.<br \/>\nD\u00f4le\u017eit\u00fdm bolo tie\u017e vytvorenie monochromatick\u00e9ho a responz\u00edvneho symbolu, ktor\u00fd by odkazoval tak na samotn\u00fd \u010dasopis, ako aj jeho domov \u2013 filozofick\u00fa fakultu. T\u00e1 vo svojom logu nesie hlaholsk\u00fa graf\u00e9mu S, \u010d\u00edm zd\u00f4raz\u0148uje d\u00f4le\u017eitos\u0165 slova \u2013 n\u00e1\u0161ho prim\u00e1rneho n\u00e1stroja. Hlaholsk\u00e9 S sa tie\u017e podob\u00e1 na stru\u010dn\u00fd n\u00e1kres \u010d\u00edtaj\u00faceho oka, \u010do je asoci\u00e1cia, ktor\u00fa sa nov\u00fd symbol sna\u017e\u00ed vyu\u017ei\u0165 a exponova\u0165. \u010c\u00edtaj\u00face oko <em>Univerz\u00e1lu<\/em> mo\u017eno \u013eahko interpretova\u0165 aj ako vesel\u00e9ho pan\u00e1\u010dika. Prizn\u00e1vam, \u017ee dvojakos\u0165 \u010d\u00edtania nov\u00e9ho loga nebola zam\u00fd\u0161\u013ean\u00e1, je v\u0161ak vrelo v\u00edtan\u00e1.<br \/>\nPr\u00edprava nov\u00e9ho symbolu pre <em>Univerz\u00e1l<\/em> s\u00favis\u00ed aj s modifik\u00e1ciou grafick\u00e9ho prevedenia \u010dasopisu a in\u00fdmi obsahov\u00fdmi \u00fapravami. D\u00fafam, \u017ee moderniz\u00e1cia n\u00e1\u0161ho periodika oslov\u00ed nielen \u010ditate\u013eov, ale aj potenci\u00e1lnych prispievate\u013eov.<\/p>\n<p style=\"text-align:justify\"><strong>Bc. Timotej Miklo\u0161<\/strong><br \/>\n\u0161\u00e9fredaktor \u010dasopisu <em>Univerz\u00e1l<\/em><br \/>\n\u0161tudent slovakisticko-medi\u00e1lnych \u0161t\u00fadi\u00ed<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align:justify\">\u010casopis \u0161tudentov Filozofickej fakulty UPJ\u0160 v Ko\u0161iciach men\u00ed svoju podobu.<\/p>\n","protected":false},"author":1,"featured_media":12519,"menu_order":0,"template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[],"tags":[],"tax_aktuality":[],"acf":{"acf_link_na_externy_obsah":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MODERNIZ\u00c1CIA VIZU\u00c1LNEJ IDENTITY UNIVERZ\u00c1LU - Filozofick\u00e1 fakulta | UPJ\u0160<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upjs.sk\/filozoficka-fakulta\/upjs-life\/univerzal-modernizacia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MODERNIZ\u00c1CIA VIZU\u00c1LNEJ IDENTITY UNIVERZ\u00c1LU - 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